Session 01 · Operating Decisions
5-minute executive decision exercise
The Setup
Q1 operating review
The company is forecasting its strongest strawberry season in five years.
Favourable conditions forecast across all key growing regions for the season.
Major supermarket chains have already committed to promotional programmes.
Early signals from growers are positive — expected volumes significantly above average.
You have 48 hours to decide how to configure operating capacity for the season.
You'll choose between two operating models, explain your reasoning, then face a real-world complication — and reflect on what it reveals about how the business should be run.